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Irving Transit Oriented DevelopmentIrving Transit Oriented Development by FigDesignIrving Transit Oriented Development by FigDesign

By FigDesign

On 20, Feb 2012 | In | By FigDesign

Irving Transit Oriented Development

The Greater Irving-Las Colinas Chamber of Commerce and the City of Irving asked FigDesign to help promote Transit Oriented Development (T.O.D.) along the new DART Orange Line.

FigDesign created the concept for the TODAY AND TOMORROW campaign including a web site, brochure and advertising. The site serves as a central place for information about area development and allows Chamber staff to post updates to projects and progress along the light rail line as it is built out to Terminal A at DFW International Airport.


Lyric Stage 19th season promotionsFigDesign cards for Lyric Stage

By FigDesign

On 29, Oct 2011 | In | By FigDesign

Lyric Stage 19th season promotions

The 2011–2012 Season from Lyric Stage included Gypsy, Rags, Kismet in Concert and Oklahoma!

Individual logotypes capture the character of each musical in color and typography. These marks were used in all promotions including print ads, postcards, posters and online advertising.

For Gypsy, a silhouette of the star, Sue Mathys, serves as the character Y in the logotype.

For Rags, a moving show about Jewish immigrants, a strong block type contains an image of the Statue of Liberty.

For Kismet, custom-drawn single stroke lettering borrows the curves and twists of Arabic decorative forms.

For Oklahoma!, custom letterforms jump up and down in line, following an archetypical windmill O.

Lyric Stage logoLyric Stage logo by FigDesign

By FigDesign

On 05, Jan 2012 | In | By FigDesign

Lyric Stage logo

Dedicated to the development and preservation of the American musical, Lyric Stage is Dallas County’s only locally produced, professional musical theater company.

Under the leadership of Founding Producer Steven Jones, it has become North Texas’ most honored theater, winning 35 Dallas Theatre League Leon Rabin Awards and a special citation from the Dallas Theater Critics Forum for excellence and innovation. Lyric Stage has produced 17 world premiere musicals and two Off-Broadway productions.

FigDesign has worked with Lyric Stage to promote the musicals since 2006. The oval “spotlight” logo allows dynamic uses like photos, gradients, and other treatments within the shape — a formula that will present new and interesting variations over subsequent seasons.

A variation of the logo was developed to celebrate the 20th Anniversary Season and used on several promotional items.

Irving Interfaith ClinicFigDesign identity for Irving Interfaith Clinic

By FigDesign

On 21, Oct 2011 | In | By FigDesign

Irving Interfaith Clinic

FigDesign developed an identity for a clinic providing healthcare and dental services for underprivileged residents of Irving. This worthwhile community effort is associated with the Irving Healthcare Foundation and Baylor Hospital of Irving.

Economical bilingual rack cards are used in the community and at the counters to communicate about services, requirements and hours of operation.


Shakespeare Festival of Dallas

By FigDesign

On 21, Mar 1992 | In | By FigDesign

Shakespeare Festival of Dallas

Each year, the Shakespeare Festival of Dallas requires various promotional materials and advertising for its upcoming season. This mark is part of the campaign developed for the 1992 Season.

The black and white symbol reproduces well in a range of media. It represents the contrasts most inherent to high drama: the tension between good and evil, the interplay of man and woman, the emotion of comedy and tragedy.