The non-profit MIT Enterprise Forum nurtures the infrastructure for technology-oriented companies in North Texas through case study presentations of emerging companies, satellite broadcasts featuring MIT speakers from Cambridge, and other special events.
Working with Swensen Communications, FigDesign sponsored the Forum for four years by providing pro-bono design services.
On 21, Jul 2012 | In Technology | By FigDesign
Providing “first aid” for ailing computer and peripheral equipment, this company also installs and services networks and helps companies with technology implementation.
The name was simplified for marketing purposes to “CPR” since most customers thought of the company as CPR for their equipment.
A recognizable first aid image combined with computer circuitry instantly communicates the company’s services. The symbol was applied to stationery and used in advertising and marketing initiatives.
Century Healthcare entered a competitive market with a variety of medical plans for employers of all sizes.
FigDesign developed an identity with fresh colors, custom letterforms and clean typography that communicates the efficiencies that a full-service third-party administrator can provide.
The identity program includes literature and corporate standards for print and web site implementations.
Agency: Re|Think Marketing
This international company researches the markets of automotive communication and information technology. Navigation, accident avoidance, mapping and traffic reporting continue to be major areas of development.
For the logo and identity, FigDesign combined mapping symbols with a T shape for a distinctive mark, positioning the company as a premier ‘wayfinder’ among competing research firms.
Additional applications include web site design, corporate stationery, and other branding materials.
The market research firm Parks Associates and CEA, the Consumer Electronics Association, co-sponsored an annual conference focusing on the rapidly changing residential technology market. The house-shaped plugs effectively communicate the topic from year to year. Due to its popularity the conference expanded to European venues.
The original logotype appeared in Print Magazine’s Regional Design Annual 2000.
GetThere, a Sabre Holdings brand, delivers an online system that many of the world’s largest and most successful corporations and travel distributors rely on to power their online travel procurement and distribution systems.
The company asked FigDesign to generate concepts to communicate the energy, connectedness and efficiency of its corporate travel systems. Airport icons are layered with destination photography and sophisticated color panels to create a flexible and expandable visual branding vocabulary.