On 29, Oct 2011 | In Nonprofit | By FigDesign
The 2011–2012 Season from Lyric Stage included Gypsy, Rags, Kismet in Concert and Oklahoma!
Individual logotypes capture the character of each musical in color and typography. These marks were used in all promotions including print ads, postcards, posters and online advertising.
For Gypsy, a silhouette of the star, Sue Mathys, serves as the character Y in the logotype.
For Rags, a moving show about Jewish immigrants, a strong block type contains an image of the Statue of Liberty.
For Kismet, custom-drawn single stroke lettering borrows the curves and twists of Arabic decorative forms.
For Oklahoma!, custom letterforms jump up and down in line, following an archetypical windmill O.
On 05, Jan 2012 | In Nonprofit | By FigDesign
Dedicated to the development and preservation of the American musical, Lyric Stage is Dallas County’s only locally produced, professional musical theater company.
Under the leadership of Founding Producer Steven Jones, it has become North Texas’ most honored theater, winning 35 Dallas Theatre League Leon Rabin Awards and a special citation from the Dallas Theater Critics Forum for excellence and innovation. Lyric Stage has produced 17 world premiere musicals and two Off-Broadway productions.
FigDesign has worked with Lyric Stage to promote the musicals since 2006. The oval “spotlight” logo allows dynamic uses like photos, gradients, and other treatments within the shape — a formula that will present new and interesting variations over subsequent seasons.
A variation of the logo was developed to celebrate the 20th Anniversary Season and used on several promotional items.
FigDesign developed an identity for a clinic providing healthcare and dental services for underprivileged residents of Irving. This worthwhile community effort is associated with the Irving Healthcare Foundation and Baylor Hospital of Irving.
Economical bilingual rack cards are used in the community and at the counters to communicate about services, requirements and hours of operation.
On 21, Mar 1992 | In Nonprofit | By FigDesign
Each year, the Shakespeare Festival of Dallas requires various promotional materials and advertising for its upcoming season. This mark is part of the campaign developed for the 1992 Season.
The black and white symbol reproduces well in a range of media. It represents the contrasts most inherent to high drama: the tension between good and evil, the interplay of man and woman, the emotion of comedy and tragedy.