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Association of Fundraising ProfessionalsAssociation of Fundraising ProfessionalsAssociation of Fundraising Professionals

By FigDesign

On 11, Dec 2015 | In | By FigDesign

Association of Fundraising Professionals

The Greater Dallas Chapter of the Association of Fundraising Professionals hosts an awards luncheon on National Philanthropy Day each year to honor exemplary fundraising individuals, corporations and organizations in the area.

FigDesign was tasked with visual branding the event both in 2014 and in 2015. Deliverables include overall visual brand concept and application to postcards, invitation packet and a descriptive program. Visuals have included different presentations of Reunion Tower at Hyatt Regency Dallas, the event venue.

Lyric Stage web siteFigDesign site for Lyric Stage

By FigDesign

On 24, Jun 2012 | In | By FigDesign

Lyric Stage web site

The show must go on — on any size screen. FigDesign designed and implemented a responsive web site for Lyric Stage, the nationally acclaimed producer of American musicals. Video and audio clips, reviews, archived show programs and photos are all available as well as ticketing and sponsorship information.

The client is able to make routine additions and changes to the site, resulting in considerable savings for the nonprofit.

FigDesign has provided art direction, marketing collateral, identity design and online promotion to the Irving-based Lyric Stage since 2007.

St Patrick Catholic ChurchFigDesign logos for St Patrick School and clubs

By FigDesign

On 28, May 2012 | In | By FigDesign

St Patrick Catholic Church

A shamrock is certainly an over-used image for anything related to St Patrick, but combining it with a cross ‘redeems’ it somewhat.

This trademarked symbol is officially called the “St Patrick Cross and Clover” and it helps unify all parish entities including the school, the church and various related clubs and organizations.

Irving Transit Oriented DevelopmentIrving Transit Oriented Development by FigDesignIrving Transit Oriented Development by FigDesign

By FigDesign

On 20, Feb 2012 | In | By FigDesign

Irving Transit Oriented Development

The Greater Irving-Las Colinas Chamber of Commerce and the City of Irving asked FigDesign to help promote Transit Oriented Development (T.O.D.) along the new DART Orange Line.

FigDesign created the concept for the TODAY AND TOMORROW campaign including a web site, brochure and advertising. The site serves as a central place for information about area development and allows Chamber staff to post updates to projects and progress along the light rail line as it is built out to Terminal A at DFW International Airport.


Lyric Stage 19th season promotionsFigDesign cards for Lyric Stage

By FigDesign

On 29, Oct 2011 | In | By FigDesign

Lyric Stage 19th season promotions

The 2011–2012 Season from Lyric Stage included Gypsy, Rags, Kismet in Concert and Oklahoma!

Individual logotypes capture the character of each musical in color and typography. These marks were used in all promotions including print ads, postcards, posters and online advertising.

For Gypsy, a silhouette of the star, Sue Mathys, serves as the character Y in the logotype.

For Rags, a moving show about Jewish immigrants, a strong block type contains an image of the Statue of Liberty.

For Kismet, custom-drawn single stroke lettering borrows the curves and twists of Arabic decorative forms.

For Oklahoma!, custom letterforms jump up and down in line, following an archetypical windmill O.

Lyric Stage logoLyric Stage logo by FigDesign

By FigDesign

On 05, Jan 2012 | In | By FigDesign

Lyric Stage logo

Dedicated to the development and preservation of the American musical, Lyric Stage is Dallas County’s only locally produced, professional musical theater company.

Under the leadership of Founding Producer Steven Jones, it has become North Texas’ most honored theater, winning 35 Dallas Theatre League Leon Rabin Awards and a special citation from the Dallas Theater Critics Forum for excellence and innovation. Lyric Stage has produced 17 world premiere musicals and two Off-Broadway productions.

FigDesign has worked with Lyric Stage to promote the musicals since 2006. The oval logo allows dynamic uses like photos, gradients, and other treatments within the shape — a formula that will present new and interesting variations over subsequent seasons.

A variation of the logo was developed to celebrate the 20th Anniversary Season and used on several promotional items.