THE STUDY USA is a business incubator that provides a co-working space and initiatives to empower women-led businesses and next-generation entrepreneurs through the collaboration of academic partners, companies, and the local community. The organization connects programs, people and opportunities to foster business growth.
FigDesign provided a flexible visual brand that can maintains legibility in both horizontal and vertical arrangements. The system lends itself to banners, signage and event branding. A range of typography from condensed to wide allows a structure for presenting all kinds of messaging. A spectrum of related colors can be applied to various programs while maintaining core brand recognition.
Beginning as a custom cake shop, Perkdale Cakes & Coffee expanded to offer a range of specialty bakery items including keto and gluten free offerings. Responsibly sourced, locally roasted coffees round out the fare.
The symbol combines a slice of cake and a coffee cup with a roof profile that suggests a cozy home.
The symbol for ophthalmologist David Gregory is a stylized lantern, bringing light and vision to his patients. It also refers to the lantern carried by the Greek philosopher Diogenes, who wandered the streets of Athens with a lantern “looking for an honest man.”
The City of Irving, founded in 1903 on an 80-acre plat, commissioned a logo for its Heritage District to focus public awareness on the revitalization of its older downtown area.
The Irving Heritage District logo is a one-color symbol used in brochures, advertising and for street signs. The railroad roots of the City are represented by the depot icon and early twentieth century typography.
FigDesign also created a Visitor Guide, researching historic properties and compiling a special map that references highlights in the area.