OldSpace NewSpace is an interior design and organization firm based in the Oak Cliff area of Dallas. The company serves clients across the DFW Metroplex with a special focus on organization and storage solutions.
FigDesign was engaged to help name the company, and to develop a visual brand. The clean, open logotype combines different weights and cases to add interest and help legibility. The modular color system, consisting of subtle hues of a middle value, is flexible and works with both light and dark backgrounds.