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Lyric Stage 19th season promotionsFigDesign cards for Lyric Stage

By FigDesign

On 29, Oct 2011 | In | By FigDesign

Lyric Stage 19th season promotions

The 2011–2012 Season from Lyric Stage included Gypsy, Rags, Kismet in Concert and Oklahoma!

Individual logotypes capture the character of each musical in color and typography. These marks were used in all promotions including print ads, postcards, posters and online advertising.

For Gypsy, a silhouette of the star, Sue Mathys, serves as the character Y in the logotype.

For Rags, a moving show about Jewish immigrants, a strong block type contains an image of the Statue of Liberty.

For Kismet, custom-drawn single stroke lettering borrows the curves and twists of Arabic decorative forms.

For Oklahoma!, custom letterforms jump up and down in line, following an archetypical windmill O.