Cyrix 6x86MX

This microprocessor manufacturer turned to FigDesign to launch a next-generation chip with enhanced sound and graphics capabilities. To represent these features, the “jumpin’ chip” image — intensely colorful and in motion — was developed with digital photographer Spook Bolt.

The brand imagery was applied to all marketing and sales channels including literature, retail posters and in-store displays, trade show exhibits, and on the web site.

Cyrix and its assets were purchased by National Semiconductor.