FigDesign was founded in 1986 by David Fiegenschue, who is lead designer and creative director for all projects. The company brings together experts in related fields to solve a variety of branding and marketing problems for midsize organizations and corporations. Such solutions may involve video, social media and mobile apps in addition to logo, corporate identity, branding, and web site design.
David Fiegenschue managed Marketing Services at Future Computing, a market research company. He developed the company logo and identity system and directed a team of designers and writers that produced newsletters, brochures, trade show design, signage and various corporate materials.
During his three years there, he worked with new technologies and computer systems including the Apple Lisa and LaserWriter. He was an early user of the page layout software tool PageMaker and drawing programs like MacDraw and FreeHand.
Future Computing was acquired by McGraw-Hill, and rather than accept a position at their New York headquarters, he launched FigDesign in 1986. The firm located first in the Galleria, then in Las Colinas, and in 1996 moved the studio to the Caldwell House in the Irving Heritage District.
Fiegenschue holds both a BA from the University of Dallas (UD) and an MFA from Texas Christian University (TCU) in Printmaking, specifically hand lithography. He has a special appreciation for typography and the written word that shows in his private work.
He has developed and taught design courses at Brookhaven College, lectured at the University of Phoenix, and created and taught a course on Self Promotion to graduate art students at the University of Dallas. The FigB®and exhibit, featuring over 20 years of his logo design work, has been shown at Brookhaven College, the Art Institute of Dallas and the University of Texas at Arlington (UTA).
Fiegenschue is on the Portfolio Review Committee of the Art Institute of Dallas and on the Graphic Arts Curriculum Review Council at North Lake College.